Become a Business Super Hero & Protect Your Privacy
As a seasoned online marketing professional, I wanted to offer this list of items which I recommend to all of my clients during my initial onboarding sessions. Over the years I have seen too many businesses held hostage due to transitions within the role of online marketing.
This quick guide will make sure that going forward you officially “own” your digital assets while protecting your personal privacy making potential transitions a little less awkward.
Update: Stay Tuned Folks as I add more How-To Videos for
a little extra help getting started. ~ Jessie
Create a Company Gmail Account
Signing up for Gmail is easy and best of all free. A business email account used exclusively for marketing should be the first step any business takes before marketing online. Whether you plan on marketing yourself or hiring someone to assist you with your online marketing this central location should be used to sign up for all of your online marketing tools.
By doing this you make growing your business secure and prevent the unwanted headaches of someone else owning your marketing assets (or having to dig through your emails for countless verification emails from people like me).
Instead, you can merely give access to the business Gmail account and instantly offer authorization to your marketing assets.
The best part is if anything should happen down the road you already have access to all of your communities and can change a password to limit access instantly.
Secure a Domain Name
Make sure you register and secure your domain name as a business. If a 3rd party is handling this on your behalf make sure they secure and register the domain name under the company Gmail account created above. Remember if you do not own your domain name it may expire and become costly to purchase later on.
Make Sure You Own Your Website
There are currently many very affordable services out there that allow you to build and manage your website with little to no developer experience. Before investing in these types of services remember to ask yourself what happens to your website if they go out of business.
Consider instead using a solution such as WordPress or Drupal which allows you to install the website platform directly on your server. Although the upfront costs tend to be a bit higher these types of sites are not only more cost beneficial later on but secure your intellectual data as a business and give you control over your website.
Sign Up for Google Analytics
Use the business account you created in the first step make sure you sign up for Google Analytics with the same email address. This will allow trusted analytics specialists to gain access to advanced settings within your google analytics and further improve your websites tracking.
This step also protects your companies data from potential loss during employee transitions. Your analytics if used correctly can be one of your most significant online marketing assets.
Sign Up for Google Tag Manager
A successful implementation of Google Tag Manager will allow your marketing team to implement specialized tracking scripts and marketing tools without actually needing access to your website’s code. This is especially useful when you need to rely on a 3rd party for website changes.
Secure Your Facebook URL
In today’s social world it is essential to secure your business pages online before someone else does. When signing up for your profile make sure to use your business Gmail account as the central location of the account. This will allow for easy transfer and overall management of the asset.
Build a Linkedin Profile
Linkedin is the facebook for business. Make sure to build your profile and invite your employees to like the page and connect for optimal performance. As you grow and build your business taking this step up front will ensure your company maintains control of your LinkedIn profile for years to come. Nothing is more frustrating than losing years of social networking due to no longer being able to access your social logins.
Sign Up for Twitter
Twitter is a unique marketing platform that can be used to grow your overall online presence as well as ensure your company can take advantage of high impact moments for maximum exposure at precisely the right time. Make sure you register this property with your business account to ensure both ownership and access throughout the life of your company.
Get a Free Account With MailChimp
Imagine having someone else using their account to build your email marketing list and then suddenly losing access to hundreds of loyal followers because you are no longer able to access the database.
This is precisely what can happen if you do not secure and encourage
Marketing strategies do not always work or sometimes become stale and as a business owner you need to change things up… and that’s ok!
What’s important is that as a business owner you position yourself (and your digital marketing assets) in a manner which ensures you have full ownership of the marketing campaigns you invested in.
I hope you find this article valuable and it helps you grow your business online (hopefully save some heartache in the process)
Ps. Did I miss something? Would love to hear from you in the comments below.